The RNLI is a hugely successful fundraiser, but had legacy systems for web forms, which did not have the flexibility required to cover all aspects of donation forms and in particular sponsorship events. Further, the legacy platforms were not integrated into the RNLI fundraising platform, Charisma. This meant manual loading of transactions and a time-lag in receiving donations and event registrations.
Syrenis created a powerful web forms application, that allows the RNLI to create unlimited donation pages and multiple events. This secure, cloud based application gives users a simple interface, requiring no technical knowledge, from which to build, test & publish the fundraising forms. The web forms application itself, is part of the RNLI single supporter view, SSV, also engineered by Syrenis, which means there is seamless integration between the web forms and Charisma, as the SSV has a bi-directional interface.
New donations and events pages are created quickly by non technical users, and all the related transactional data is integrated into the RNLI SSV and CRM systems. This has simplified an important revenue generating source for the RNLI. Syrenis has protected the investment in this web forms function long term, since it produces XML as it output from all forms, which means it can produce web forms for any platform and any website, thereby not tying the RNLI down to a single website platform over time.